This shampoo has really transformed my hair. I have long, naturally red hair that is kind of wavy and very prone to frizz. Humidity is my nemesis. I had been looking for sulfate-free shampoo and silicone-free conditioner for some time since they really are hard to find that truly are what they say they are. After I use the shampoo, I apply this in the shower. I make sure I get all my strands covered especially midshaft to ends. Then I twist my hair around and clip it up with a claw clip and finish the rest of my shower. I just can't say enough how much I love this line and how much it has saved my hair. I used to always where my hair up because it was just going to turn into a mess anyways. Now I can where my hair down and style it with confidence knowing that it's not going to fail me by mid-day.